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Instagram Launches @Music, Its First Official Content Vertical

Instagram Launches @Music

TechCrunch

Instagram today announced the launch of a new official community on its service dedicated to music and musicians that will live under the handle @music. This marks the first time the company has created a dedicated account devoted to a single subject, explains the Facebook-owned social network in a blog post out this morning.

The idea for the new community was sparked by activity on Instagram itself, as one-quarter of the most popular accounts on Instagram today are those coming from musicians. Now Instagram is working to further fuel the flames of its 300 million+ users’ interest in the subject.

Explains Instagram founder and CEO Kevin Systrom, “The music community is — and always has been — an important part of Instagram. For the past four years, we have become the home for artists big and small — a place where people across the musical spectrum come to share stories…

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